As a business owner, you’re always looking for ways to appeal to your customers. One of the most effective ways to do this is by providing a product that meets their needs and then marketing it. Eco-friendly custom-made food packaging is no exception!

Don’t Be Shy — Put Eco-Friendly Branding Front & Center

When you offer a product that satisfies both your clientele and the environment, you’re setting yourself up for success in two ways: You’ll win over customers who want sustainable products, but also attract new ones who may not have realized just how much they wanted them until now.

But don’t stop there! You can take eco-friendly branding efforts even further by ensuring that your packaging lets consumers know exactly what makes it so great—and why they should buy from you instead of someone else. Here are four ways to do just that:

Maximize Your Intangible Asset

When it comes to eco-friendly packaging, there are a lot of things that are worth considering. For one thing, you might want to consider what happens when your package ends up in a landfill. In a landfill, there’s no sunlight or air to help products biodegrade, essentially locking them in with all the rest of the non-decomposing trash. Recyclables, by contrast, can often be a better option. Flexible packages, for instance, are eco-friendly because of the minimal impact they’ll have if they end up in a landfill (which some will).

Always label with Recyclable, Re-Usable, Biodegradable

But what about all those labels on rigid bottles and jugs? They’re great for helping consumers know what’s inside the product and what it can do, but they may muffle any other messaging that you have about your sustainable packaging efforts. Packaging with small labels attached to large rigid bottles or jugs can mute the volume of your sustainability. Good packaging is a critical component of any brand’s success. It can help with branding, marketing, and product sales—but it also has an impact on the environment.

Packaging is a valuable tool for boosting your eco-friendly brand. But it’s important to consider how it affects shipping and storage as well.

The material of the packaging itself is important, for sure, but its side effects on freight and in your warehouse also have a major impact. Heavy, bulky packaging costs more to ship and requires more trips…which means more emissions. Even worse, a large rigid container like a detergent jug or a 5-Liter plastic bucket can take up an outrageous amount of space if it ends up in a landfill rather than recycled, which happens. This is why flexible packaging, which disposes of flat, ships flat, and stores flat, is far more sustainable for the environment.

Here at Hain Packaging, we’re committed to helping our customers find sustainable solutions that work best for their brand and their audience. The solutions we provide are custom-made to fit each customer’s needs so they can cut down on emissions during shipping while still providing their customers with high-quality products that make life easier!

Get in touch with HAIN Packaging — Custom Made Food Packaging Supplier today for a fast-track quote on the latest innovations in flexible packaging and start saving money.